Last Updated: May 5, 2025
At Lily Apparel Holdings Inc., along with our affiliated entities, we are dedicated to offering you transparent information and substantial control over how your personal data is collected and used. This policy outlines our practices for handling personal data gathered through our websites, mobile apps, and other online services where this policy is posted (collectively, “Online Services”). It also covers data handling during offline interactions, such as visiting our retail stores, contacting customer service, or attending our events.
For the purposes of this policy, “personal data” refers to any information related to an identifiable individual, as defined by applicable laws. Our practices comply with the laws in the jurisdictions where we operate. We may occasionally provide supplementary terms for specific products, services, or regions. These terms work in conjunction with this main policy.
Please note that certain rights and obligations mentioned herein may only apply to individuals in specific jurisdictions as mandated by local laws.
Notice at Collection
While we recommend reading this entire Privacy Policy, this initial notice provides a summary of the personal data categories we collect, our purposes for collection and use, and whether this data is “sold” or “shared” as defined by privacy laws.
We collect the following categories of personal data:
- Contact and registration details
- Order and payment information
- History of purchases and service requests
- Customer service communications
- Internet and network activity
- Online identifiers (e.g., cookies)
- Content you share in public forums
- Inferences about your interests and preferences
We use this data for the following purposes:
- To provide the products and services you request
- To respond to your inquiries and offer customer support
- To operate and improve our Online Services
- To personalize your online content and experience
- For marketing and advertising activities
- To maintain store safety and prevent fraud
- To comply with our legal obligations
We retain personal data for as long as needed to fulfill these purposes, unless a longer period is required or permitted by law.
Opting Out of Specific Data Uses We may share your personal data (such as online identifiers and activity) with third parties for analytics and targeted advertising. While we don’t sell your data for money, this activity may be considered a “sale” or “sharing” under certain laws. To opt-out, please use the “Your Privacy Choices” link at the bottom of our website or in our mobile app.
Types of Personal Information We Collect and Sources
The information we collect depends on how you interact with us. This data comes from you, is generated by us, is collected automatically, or is obtained from other sources. If you decline to provide certain information, it may limit our ability to provide or customize our products and services.
Information You Provide to Us
Contact and Registration Information: Details such as your name, email, phone number, address, and sizing preferences that you provide when making a purchase, creating an account, or joining a loyalty program.
Transaction Information: Details you provide when you purchase, exchange, or return products or services. We may supplement this by, for example, identifying your region to show local currency pricing.
Communications Information: The content of your communications when you sign up for marketing, contact customer service, or make other inquiries.
Customer Content: Data and content you post in our public forums (like social media), provide in product reviews, or submit through surveys.
Information We Generate and Automatically Collect
Internal Identifiers and Commercial Information: We create internal IDs to manage your account and track your purchase history.
Internet and Network Activity: We use automated technologies to collect data about your device, your location (with permission), and your interactions with our Online Services and ads.
De-identified Data: We may create and use data that cannot be linked back to you. We maintain this data in its de-identified state and will not attempt to re-identify it.
Information We Collect from Other Sources
Service Providers and Contractors: Third parties who collect data on our behalf for specific business purposes.
Social Media Platforms: When you interact with our content on social media, we may receive information from those platforms, according to their privacy settings.
Other Third Parties: We may receive data from third-party data suppliers to better understand our users, as well as from fraud prevention companies and co-branded partners.
Mobile App: If you use our mobile app, we may collect your location, device identifiers, and usage data, which we may link to your other information to provide a consistent experience.
How We Use Personal Information
We use your personal data for several key purposes:
Provide Products and Services: To process transactions, fulfill orders, manage accounts, and develop new offerings.
Communicate with You: To respond to inquiries, provide support, send transactional messages, and deliver marketing communications.
Operate and Improve Online Services: To troubleshoot issues, develop new features, and understand how users interact with our services and ads.
Personalize Online Content: To tailor content, provide recommendations, and enhance your online experience.
Market and Advertise: To manage and measure the performance of our marketing and advertising campaigns.
Maintain Safety and Security: To protect our stores and networks, prevent fraud, and investigate activities that may violate our policies or be illegal.
Comply with Legal Obligations: To meet our legal, regulatory, and corporate obligations and protect our rights and the rights of others.
For residents of certain jurisdictions outside the U.S., our legal basis for processing your information may include fulfilling contractual obligations, serving our legitimate interests (such as improving our services and marketing), complying with legal obligations, or relying on your consent, which you can withdraw at any time.
Disclosure of Personal Information
We may share your personal information with the following categories of recipients:
Our Brands and Subsidiaries: To provide our products and services and for other purposes described in this policy.
Service Providers and Contractors: Entities that perform business functions on our behalf, such as payment processing, logistics, data analytics, and fraud prevention.
Advertising and Marketing Providers: Partners that help us create, deliver, and evaluate our advertising campaigns.
Social Media Platforms: When you use social media features on our services, these platforms may access your data. We are not responsible for their privacy practices.
Participants in Public Forums: Information you choose to share in public forums may be available to other participants or the general public.
Other Third Parties: Including companies we partner with for co-branded offerings and parties you direct us to share information with.
Parties for Legal Reasons or Corporate Transactions: We may share information as required by law or in the event of a business transaction like a merger, acquisition, or bankruptcy.
Your Privacy Rights and Choices
Depending on your location, you may have the right to make certain requests regarding your personal data. We allow all users to make the same requests and will make reasonable efforts to fulfill them. You may request to:
- Know: Get a copy of the personal information we’ve collected about you.
- Delete: Ask us to delete the personal information we have about you.
- Correct: Request that we correct inaccurate information about you.
- Opt-out: Opt-out of us sharing certain personal information for targeted advertising.
How to Make a Request You can email us at [Your Privacy Support Email Address] to submit a request. We will need to verify your identity, which may require you to confirm your email address and provide additional information. Authorized agents can also submit a request on your behalf with written, signed permission from you.
Opting Out of Sharing for Targeted Advertising To opt-out of our use of your data for targeted ads, please visit the “Your Privacy Choices” link at the bottom of our websites or within our mobile apps.
Please Remember:
- Opt-out tools are browser and device-specific. You must opt-out on each one you use.
- You may still see ads after opting out, but they won’t be based on your inferred interests.
- Clearing your browser’s cookies may remove your opt-out preference.
- You can control ad tracking within apps through your device’s settings.
Reasons for Denying a Request We may deny a request if we cannot verify your identity or if honoring it would prevent us from fulfilling an order, complying with the law, or defending a legal claim. If your request is denied, you may appeal the decision by contacting us.
Additional Policies
Sensitive Personal Information: We only use or disclose sensitive personal information as necessary to provide requested goods or services, with your consent, or as otherwise permitted by law (e.g., for security purposes). We do not use it to infer characteristics about you.
Children’s Privacy: Our services are not for children under 13 (or 16 in the UK/EU), and we do not knowingly collect their data without parental consent.
Data Retention: We keep personal information for as long as needed to fulfill the collection purposes, unless a longer period is required by law.
Data Transfers: Your data may be transferred to and stored in jurisdictions outside your own, including the U.S. and Canada. We use appropriate safeguards, such as Standard Contractual Clauses, to protect your data during these transfers.
Information Safeguards: We use technical and organizational measures to protect your data. We will never email you asking for personal credentials or credit card information.
Third-Party Sites: Our services may link to external sites, which are not governed by this policy. We encourage you to read the privacy policies of any third-party sites you visit.
Policy Updates: We may update this policy periodically. Significant changes will be accompanied by a more prominent notice, such as a statement on our homepage.